Meet Us • Market Staff

Market Staff Vendors Food Court Chefs
Sara Cozolino • Market Master • 616.355.1138

Sara has a passion for the farm-to-table movement and access to delicious, fresh, local food. She loves to see the connections people make when they meet farmers, learn where their food comes from and trying new products. She is thrilled to be named the new Market Master for a farmers Market that is such a prominent beacon of the fresh food movement.

Sara balances her time managing all operations at the Holland Farmers Market with being a professional photographer. During her free time, you can often find her in her garden, hiking with her husband and their dogs, doing yoga and cooking up veggies straight from the Market. She especially loves to see all the varieties of greens and berries!

Kara de Alvare • Marketing and Promotions Coordinator • 616.796.0472

Kara de Alvare is a foodie wannabe and you can usually find her watching the Food Network, searching for new recipes on Pinterest and shopping for new cookbooks…which may or may not be gathering dust on her kitchen shelf. Kara loves spending Saturday mornings strolling the Market with her husband and young children, picking out a variety of colorful fruits and vegetables to enjoy all week long! What are her family’s favorites? Blueberries, strawberries, corn and green beans!

As the Marketing and Promotions Coordinator, Kara oversees all aspects of marketing, event coordination and promotional efforts for both the Holland Farmers Market and Downtown Holland, two places she couldn’t love more. It’s her job to promote the Farmers Market and Downtown Holland as unique and vibrant destinations…or in other words, to make sure that everyone knows just how cool they are!

Niki Kloosterman • Event Coordinator • 616.796.1210

Niki loves great food and exciting events, and she could not think of a better place to get experience both than at the Holland Farmers Market. Niki loves walking around the Market, saying hello to familiar faces and purchasing treats like cookies, popcorn, donuts and of course, homemade fudge. As you can tell Niki has quite the sweet tooth, but that’s what she loves about the Market…you can find it all here!

Niki works as the Event Coordinator for both Downtown Holland and the Farmers Market. She plans all of the special events at the Market, including the weekly Chef Series and Kids Activities, the Summer Solstice Celebration and Fall Fest. She also writes The Market Beet bi-weekly newsletter and loves the opportunity to meet new people at the Market and hear their stories!