Meet Us • Market Staff

Market Staff Vendors Food Court Chefs
Sara Cozolino • Market Master • 616.355.1138

Sara has a love and passion for the Farm-To-Table movement and access to good, fresh, local food. She loves to see the connections people make with their farmers, where their food comes from, and trying new products. She is thrilled to be part of a Market that is such a prominent beacon of the fresh food movement.

Sara balances her market work with being a professional photographer. During her free time, you can often find her in her garden, hiking with her husband and their dogs, doing yoga, and cooking up veggies straight from the Market. She loves to see all the varieties of greens and berries!

Kara de Alvare • Marketing and Promotions Coordinator • 616.796.0472

Kara de Alvare is a foodie wannabe, but she’s usually too busy watching the Food Network and buying new cookbooks to actually learn how to cook like a pro. (The cookbooks do look great on her kitchen shelf though!) Her role as the Marketing Coordinator for both Downtown Holland and the Holland Farmers Market keeps her a little bit busy too.

Kara is loves spending Saturday mornings strolling the Market with her husband and four-year old daughter and picking out a variety of colorful fruits and vegetables to enjoy all week long! What are her family’s favorites? Blueberries, strawberries, corn and green beans!

Niki Kloosterman • Event Coordinator • 616.796.1210

Niki has a love for great food and exciting events, and she could not think of a better place to get both of those than at the Holland Farmers Market. Niki loves walking around the market and seeing familiar faces and purchasing delicious treats including: cookies, popcorn, donuts and of course the homemade fudge. As you can tell Niki is a big fan of the sweet treats, but that is what she loves about the market…you can find it all!

Niki is an Event Coordinator for both Downtown Holland and the Farmers Market. She plans all of the special events that are at the Market like the Chef Series, Kids Activities, Gather and the Summer Solstice Celebration. Niki is always excited to meet new people at the Market and hear their wonderful stories.

Holly VanLaar • Marketing Assistant • 616.796.1210

It doesn’t take much convincing to get Holly to eat her vegetables especially if they are from the market. She is also a huge fan of smelling the fresh cut flowers along with the lotions and soaps. Her favorite part of the market (aside from people watching) is buying the ingredients for her lunch.

She is responsible for handling social media marketing and website coordination for the Farmers market. If she isn’t taking pictures and posting on Instagram and Facebook, she is probably Netflix and chilling with some baked goods and kombucha from the market.